Technology Markeiting Consultant

WHY AREN'T YOU SELLING YOUR

TECHNOLOGY IN THE WORLD'S

LARGEST MARKET?

New Product Launch Marketing Consultant
New Product Introduction Marketing Consultant
Tactics for Successful New Product Launch
Marketing Strategy for New Product Launches
New Product Launch Marketing Consultant
Introduction of Your Newest Product
Marketing Consultant for New Product Introduction
Marketing Strategy for New Product Launch
New Product Introduction Strategy
Launching a Successful New Product
Launching a Successful New Product

Misconceptions and incomplete information is what holds most

companies back from expanding to the US.

 

RETHINK YOUR CONCLUSIONS ABOUT

LAUNCHING YOUR PRODUCT IN THE U.S.

 

You don’t need to open an office in the US yet. First, you need to ensure that investment is warranted.  It starts with a minimal investment to gain a clear understanding of the market, competition and where the biggest opportunity lies, then a test to prove your product will sell.  Laying the groundwork before making a large investment will dramatically reduce risk and increase your odds of success.

 

US Tech Product Launch Marketing Consultant
Technology Markeiting Consultant

TEST BEFORE YOU INVEST

 

After 27 years of successfully launching dozens of technical products in the US generating new revenue streams totaling more than $250 million per year, I’ve developed a proven process using a measured approach: start small and increase your investment only as warranted by sales.  Intimately familiar with the US market, I can help you take the right steps in the right order to minimize your upfront investment and maximize your return.

HERE'S EVERYTHING YOU NEED TO GET STARTED SELLING IN THE U.S.,

WITH THE LOWEST POSSIBLE UPFRONT INVESTMENT

I manage and execute everything to the point when you’re ready to make a larger investment in opening a US office.  And, I help you look before you leap, to avoid very costly mistakes.  Stop wondering if your product could be successful in the US, and start knowing.

Tech Startup Marketing Consultant

LEARN

TEST

GROW

Technology Markeiting Consultant
Technology Markeiting Consultant
Technology Markeiting Consultant

LEARN

TEST

GROW

To better understand North American customers, the demand for your product, price levels, local competition and available distribution, I can help with:

 

  • Market Research

 

  • Competitive Analysis and Scorecards

 

  • Brand Message Localization
    and Development

 

  • North American Website Development

 

  • Localized Sales Tool Development

 

  • Trade Show Management

 

  • Distribution Channel Identification
    and Engagement

 

  • Key Account Identification
    and Engagement

To gage demand and begin selling your product in the US, I can help with:

  •  Identifying legal requirements and    
     counsel, US incorporation, IP protection,
     distribution contracts, etc.

 

  • Phone support – Identifying and training third party call center support

 

  • Importation, broker identification, duties

 

  •  Order fulfillment – Identifying third party storage and shipping of your orders

 

  • Manage any agency approval processes,   if required

 

  • Online Advertising

 

  • Social Media

 

  • Coordinate Technical Support with HQ

 

  • Service – Identify third party service          logistics and  warranty exchange

 

  • Distributor/Sales Rep Training and          Support

 

 

After the opportunity has been proven with sales and you’re ready to build on that success by opening a US branch, I can help with:

  • Location and office space

 

  • Office logistics, carpet, phone, furniture, utilities, maintenance services, etc.

 

  • Banking

 

  • Staffing and identification of qualified personnel

 

  • Press and marketing communications

 

  • Blogs, trade journal articles, key presentations, webinars, product reviews, and general marketing buzz about your arrival

 

  • Ongoing marketing support and sales lead generation

 

 

Even though I may not speak your language, my approach to the introduction of new products, strategy development and support has been well received among  customers around the world. If you are looking for someone with strong global marketing experience as part of your team, and you don't mind communicating in English, I am certain we can work well together.

TECHNOLOGY MARKETING CONSULTANT

Technologyl Markeiting Consultant

IT'S WORTH A CONVERSATION

Let’s set up a time to discuss the specifics of your business.  It’s a conversation that all of the companies I’ve worked with are very glad they’ve had.

Technology Marketing Consultant

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